INSIGHTS
AURA
NEXUS
SHARPEN YOUR PERCEPTION. CREATE YOUR FUTURE.
Voice of Customer Automation
Implementation | Management | Ad-Hoc Research
Voice of Customer Strategy and Implementation Solutions from Brand and Customer Experience Experts.
We deliver custom, data-driven insights that directly translate to business opportunities and clear strategies for optimizing key
touchpoints along your customer journey. Our research uncovers not just what customers do, but why they make these choices, revealing hidden patterns that most traditional research misses.
Aura Nexus Insights helps brands build stronger customer relationships and increase loyalty through targeted experience research. We identify exactly where your customers feel disconnected from your brand and provide specific, actionable solutions to fix these critical gaps.
AU·RA NEX·US
/ˈɔːrə ˈnɛksəs/
adj.
WHAT IS AURA NEXUS?
WHAT IS AURA NEXUS?
EXPERT
PARTNERS
EXPERT
PARTNERS
Bring your technical, creative, or industry-specific expertise to business challenges by joining our network of specialists. We partner with professionals who are energized by sharing their authentic perspective to deliver high impact and high quality results to lifestyle brands.
PANEL
MEMBERS
PANEL
MEMBERS
We welcome people from all backgrounds who are intentional about the life they're creating to participate in our research spaces. You'll explore the fullness of your inner and our outer world to help create an ecosystem that supports everyone in living more embodied, authentic lives.
ABOUT US
ABOUT US
At Aura Nexus Insights, we use targeted research and data analytics to uncover both your brand's hidden strengths and untapped opportunities. We identify what truly resonates with your customers and where your experience can be elevated to meet their evolving expectations.
1
Multi-Source
Data Ecosystem
We synthesize diverse internal and external data sources to create comprehensive market insights tailored to your specific business challenges. Translate complex data patterns into proprietary customer typing tools that drive actionable strategies and meaningful consumer connections.
2
World-Building Sensibility
We strive to craft immersive brand worlds with interconnected elements of aesthetics, values, behaviors, and experiences to communicate a unique internal logic, language, and mythology. We help clients not just respond to cultural shifts but actively participate in creating new cultural spaces.
3
Collaboration &
Partnership
We become invested allies in your business journey, taking the time to deeply understand your vision, challenges, and potential. Our strategic guidance includes tools that extend your capabilities beyond our time together, ensuring you maintain momentum and sovereignty long after our work together concludes.
We meet you where you are on your voice of customer journey, providing targeted expertise to address your specific challenges.Whether you need to establish systematic feedback programs, measure brand perception across touchpoints, evaluate current research methodologies, or develop emotionally resonant brand strategies, our collaborative approach delivers practical solutions tailored to your business goals. Grab some time on the schedule!
WORK WITH US
WORK WITH US
CUSTOMER EXPERIENCE
CUSTOMER EXPERIENCE
Initiate & Activate
Initiate & Activate
Start collecting customer feedback methodically and in a scalable manner
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Choose the survey platform that fits your needs and budget.
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Map key moments in the customer journey and tenure milestones.
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Consider behavioral and operational KPIs to be informed.
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Make a list of short-term and long-term research questions.
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Design, program, and implement surveys.
Assess & Evolve
Assess & Evolve
Review past research and execute a plan to upgrade
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Build on prior research investments.
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Perform audit of current surveys and historic learnings to inform updated research strategy.
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Explore automation opportunities.
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Collaborate with new stakeholders for increased organization alignment.
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Expand survey touchpoints and research methodologies to tap into fresh audience insights.
BRAND EXPERIENCE
BRAND EXPERIENCE
Measure & Benchmark
Measure & Benchmark
Understand overall brand perception, encompassing all interactions across touchpoints
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Assess attributes like associations, loyalty, meeting expectations.
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Gauge overall attitudes, opinions, and emotions towards your company, specific product, or service.
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Evaluate how well your brand lives up to its proposed values and service offering.
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Identify which elements of your brand create supporters and which drive aversion.
Strategize & Refresh
Strategize & Refresh
Perform ad-hoc consumer insights research
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Review your organization’s current values, aspirations, and limitations.
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Get internal and external perspectives for a fresh point of view on your identity and market position.
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Execute custom qualitative and quantitative research to explore new possibilities.
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Craft a purposeful brand strategy that resonates on an emotional level, builds connections, and fosters trust with your customers.
BRANDS WE'VE WORKED WITH
BRANDS WE'VE WORKED WITH
MEET YOUR
CONSULTANT
MEET YOUR
CONSULTANT
With over a decade of experience bridging analytical expertise and intuitive understanding, I bring a unique approach to brand strategy and consumer insights.
My professional journey is based in work around understanding the nuanced relationship between brands and their customers. My personal journey has been one of dedication to a range of explorations and techniques to achieve liberation, empowerment, and purpose.
My approach to brand experience strategy integrates these seemingly disparate worlds—bringing rigorous research methodology together with an understanding of the deeper currents driving human behavior and cultural evolution. This allows me to identify opportunities that others miss and create strategies that resonate on both practical and emotional levels.
I've worked with organizations ranging from global e-commerce brands to local plant medicine apothecaries to radical community-building collectives, helping them align their business strategies with their deeper mission while creating engagement and sustainable growth.
When not decoding trends for clients, you'll find me on my favorite hiking trail, laying out at the beach, listening to an audio book, or writing in my journal.
WORK WITH US
WORK WITH US
CUSTOMER EXPERIENCE AUDIT
CUSTOMER EXPERIENCE AUDIT
Get clarity on what's working and what's not in your customer journey.
A 2-hour intensive session that delivers:
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Analysis of your current customer touchpoints
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Identification of your 3 biggest loyalty-building opportunities
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Specific recommendations to increase customer retention
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Implementation plan prioritized by impact vs. effort
BRAND EXPERIENCE STRATEGY
BRAND EXPERIENCE STRATEGY
Create a cohesive experience that turns customers into advocates
Comprehensive brand experience development that connects your unique value to customer expectations:
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Full customer journey mapping
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Experience gap analysis
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Brand differentiation strategy
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Loyalty-building roadmap
Deliverables:
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Complete brand experience blueprint
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Positioning strategy aligned with emerging values
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Sensory touchpoint recommendations
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90-day implementation plan
TOUCHPOINT TRANSFORMATION
TOUCHPOINT TRANSFORMATION
Turn a critical customer interaction into a loyalty-building advantage.
Deep-dive optimization of one key touchpoint in your customer journey:
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Prospect Engagement [first impressions | lead nurturing]
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Purchase Experience [decision support | checkout process]
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Onboarding Experience [welcome sequence | getting started]
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Ongoing Relationship [community building | retention strategies]
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Post-Purchase Experience [follow-up sequence | customer satisfaction]
what is aura nexus?
Aura Nexus Insights decodes the evolving human spirit through methodologically sound consumer research, specifically examining the subcultures and countercultures that are catalyzing both personal and collective advancement.
We provide custom data-informed insights that identify business opportunities and provide optimization strategies at key brand touchpoints. To power these insights, we're building the Aura Nexus Research Collective — a carefully curated panel of individuals navigating the frontier of human evolution authentically and mindfully.
Turn your research findings into real-world improvements that customers actually notice and appreciate—we help you enhance every part of your brand experience to build deeper connections and drive growth that lasts.
Engage with your existing customer base through our advanced feedback ecosystems that reveal both practical improvements and deeper emotional connections, turning your most engaged users into collaborative partners in your brand's evolution.
Customer Experience Research
Identify trending consumer needs, expectations, and desires before they emerge into the mainstream, giving your brand the insights needed to lead rather than follow in the evolving marketplace.
General Consumer Research
Strategic Consulting
SERVICES
See beyond standard metrics to discover what truly bonds customers to your brand—we uncover the hidden elements of your customer experience that create the kind of authentic connections that drive retention, referrals, and revenue.
Brand Resonance Analysis
Led by a seasoned research professional with capabilities spanning from large-scale quantitative studies to intimate focus group sessions and 1:1 interviews.
Expert Execution
Proprietary research methodologies that integrate quantitative precision with qualitative depth.
Methodological Innovation
Access to a diverse collective of forward-thinking individuals who undergo a thorough screening process, ensuring both demographic precision and unbiasedness in results.
Curated Research Panel Excellence
RESEARCH COLLECTIVE
Delivering actionable insights translated into clear, implementable strategies that bridge business objectives with evolving consumer consciousness.
The Collective Impact
AU·RA NEX·US
/ˈɔːrə ˈnɛksəs/
adj.
1
Describing anything that raises vibrational states in those who interact with it, therefore elevating human potential by enabling a state of love, freedom, peace, joy, gratitude, etc.
2
(In business) characterizing products, services, or experiences that transform consumers' states in positive ways, resulting in deeper brand connection and satisfaction.
3
Denoting the intersection point where business strategy meets conscious evolution via consideration of alternative systems and beliefs.
Impact
Strategy (share of voice, brand awareness)
Lead Generation strategy
Social Engagement Strategy
the site is under construction...
...but the vision isn't waiting.
We're advancing research on emerging consumer trends where challenging established norms, fostering authentic expression, and exposing new possibilities are becoming essential business drivers.
While our full platform takes shape, the research and insights have already begun.
Join a growing collective of individuals exploring The New Paradigm together.
Community Connection
Receive creative expressions and insights not shared publicly.
Exclusive Content
Shape the future by contributing to research that influences bold brands.
Your Voice Matters
FOR MINDFUL INDIVIDUALS
FOR VISIONARY BRANDS
Access our services at exclusive rates never to be offered again.
Founding Partner Pricing
Skip the queue with dedicated research slots reserved only for founding members.
Custom Research Priority
Direct influence on how our offerings develop to serve your specific needs.
Service Co-Creation