BRAND ECOSYSTEM APPROACH TO THE CUSTOMER EXPERIENCE JOURNEY
Aura Nexus identifies strategic opportunities across the entire brand experience. Our multi-source data approach gets small and medium-sized businesses the competitive insights that upgrade each touchpoint. Use emerging consumer values and performance metrics to inform business operations.
DIGITAL USER
EXPERIENCE
SITE | APP
COMMUNITY
BUILDING
LOOK & FEEL
FLOW &
USABILITY
PURCHASE
FUNNEL
BRAND
POSITIONING
Creates recognition and premium positioning that can command higher prices.
Particularly valuable for customer lifetime value and reduced acquisition costs.
Often the deciding factor in conversion decisions.
The direct path to conversion and revenue.
DIGITAL | EMAIL | SOCIAL
MARKETING
LOOK & FEEL
CONTENT
STRATEGY
REVIEW MANAGEMENT
Creates recognition and premium positioning that can command higher prices.
COMMUNITY
BUILDING
Particularly valuable for lifetime customer value and reduced acquisition costs.
BRICK & MORTAR
EXPERIENCE
STAFF
LOOK & FEEL
COMMUNITY
BUILDING
PRODUCT
EDUCATION
EXPERIENCE/
SERVICE DESIGN
Particularly valuable for lifetime customer value and reduced acquisition costs.
POST-PURCHASE
EXPERIENCE
UNBOXING
OVERALL
SATISFACTION
COMMUNICATIONS
RETURNS &
EXCHANGES
TRACKING &
DELIVERY
Critical for retention, repeat purchases, and word-of-mouth.
HI, I'M AUDREY!
My professional background is based in work around understanding the nuanced relationship
between brands and consumers in order to drive growth. My journey into customer intelligence started on the front lines—working across a number of entry level hospitality and retail customer service where I learned that every interaction shapes how people feel about a brand. As I moved into customer experience roles at scaling startups, I got curious about the patterns
behind customer behavior. This led me deeper into research and data analytics,
where I discovered my passion for uncovering the emotional, behavioral, and
psychographic drivers that add context metrics. When applied, the result is a super-
powered brand experience that enables the consumer to flourish.
I've worked with organizations ranging from global e-commerce brands to small online
businesses to radical community-building collectives, helping them align their business
strategies with their audience's needs. I'm excited to do the same for you
ABOUT ME
MY FAVORITE THINGS!
As a health and wellness advocate, I'm loving the evolution of knowledge and resources available in the market today. As an avid consumer, I'm always in the market for products or services that keep my mind, body, and spirit feeling her best.
WORKOUT
REFORMER PILATES
SKINCARE
PRODUCT
LIVE CONSCIOUS
COLLAGEN PEPTIDES
DAILY VITAMINS
OLLY WOMEN'S MULTI
CORE
MUSCLE GROUP
MENTAL HEALTH PRACTICE
MEDITATION HIKE
BODY WORK METHODOLOGY
DEEP TISSUE MASSAGE
CURRENT AREA OF EXPLORATION
GUT HEALTH PRODUCTS & PRACTICES
SUNSCREEN
BLACK GIRL SUNSCREEN BROAD SPECTRUM SPF 30
FEMININE CARE
PRODUCT
YEMOJA'S CHILD THE ROOTS YONI STEAM BLEND
BRANDS I'VE WORKED WITH
MY COMMITMENT TO YOU
I become an invested ally in your business journey becauseI believe in the transformative power of health and wellness brands. Measurable results are my top priority so I take the time to really learn your business to craft a competitive growth strategy reflective of your unique purpose, customer base, and goals.
IMPROVE PAIN POINTS.
CONNECT WITH YOUR AUDIENCE.
STAY
CULTURALLY RELEVANT.
INCREASE
REVENUE.
DRIVE BRAND LOYALTY.
BOOST MARKETING STRATEGY.
PRIORITIZE YOUR ROADMAP